As a child, I [Bruce] distinctly remember walking into someone's house and seeing a deer antler. I was incredibly intrigued. Perhaps it was the fact that this antler used to be the crown of a majestic buck, or maybe there's something in my DNA that resonates with the look and feel of an antler.
Growing up in Montana, I took advantage of everything my dad taught me. I tried to summit every peak I could manage. Eventually, I had conquered many of the peaks I had set my sights on, prompting me to look for a new challenge. I took up trail running, off-trail hiking, and finally decided it was time to learn how to shed hunt. It was indeed a challenge - countless hikes, a year of searching, until I finally found my first shed. That moment, when I located a beautiful six-point brown, is one I will never forget. I was over the moon. From that point on, I was addicted to antlers.

In 2020, my wife and I took matters into our own hands and spent several days drawing product blueprints on our back glass door with a dry erase marker. The Shed Straps basic and premium products were brought to life later that year!