Our Story
My name is Bruce. I grew up in Montana chasing summits that dominated the skyline. The peaks were more than just a backdrop — they were a challenge, an escape, and a way to push back against the noise of everyday life. Out there, things felt real.
In 2019, I found my first antler in the Montana backcountry and got hooked. I spent spring weekends hunting sheds and bringing them home — until every flat surface in our house was covered in tines. We realized we had plenty of wall space, but no good way to display them. So, my wife Maddie and I started sketching ideas.
That’s how Shed Straps was born.
From Shed Straps to Epoch Outdoors
As the ideas kept coming and our gear collection grew, we saw the need to expand. In 2024, Shed Straps became Epoch Outdoors — a name that reflects the bigger picture: not just antlers, but moments. Not just storage solutions, but stories.
At Epoch, we’re building gear that helps you create, remember, and share the unforgettable moments you have outdoors.
What We Believe
We believe that every antler has a story. Every mountain has a memory. And every backcountry adventure is a chance to write a new chapter.
Our mission is simple:
To make rugged, purposeful products that enhance your time outdoors and help you bring a piece of it home.
Whether it’s our original antler mounts or new gear like the Bear Blitz Bear Spray Holster, our products are built by outdoorsmen, for outdoorsmen — with the kind of precision and passion you can only get from people who live it.
Who We Are
Epoch Outdoors is run by Bruce and Maddie Clark out of Bozeman, Montana. We’re a husband-and-wife team.
Bruce is a fifth-generation Montanan who grew up escaping into the woods, learning to challenge himself and think clearly under big skies. Maddie, originally from the Midwest, shares that love for the backcountry and brings her own creative spark to the work. Together, we balance school, business, and adventure — studying computer science (Bruce) and writing (Maddie) at Montana State University while building a brand we believe in.
Where We’re Headed
Epoch is growing.
We’ve added new gear, built a website with tutorials, and started sharing our adventures on YouTube and Instagram. We’ve got more products on the way and plenty of ideas in the works — all made to help you get out there and bring something meaningful back.
Thanks for being here. Now is the time.